In my series “If Wine Would be a Person” every wine becomes a living character. The idea? To explore wines through their distinct traits and flavors, revealing their personalities in a fresh and intriguing way. Today’s spotlight: Champagne Prémice by Jules Brochet.
Max Kaindl, August 17, 2025
Reading time about 3 minutes
Champagne Jules Brochet Prémice Extra Brut
I’ll be honest – I’m usually skeptical of hype wines. Too often the story around them is louder than what’s actually in the glass. But with Prémice, it was different. Suddenly there was that moment when everything clicked. The wine had presence without noise. Character without theatrics. And in my mind, it instantly became a person.
He’s the kind of man who walks into a room without seeking attention – but still draws every gaze. Not because he’s flashy, but simply because he’s there. Quiet. Broad-shouldered. Not a hint of doubt in his posture. His presence is clear, focused, never forced. A man who doesn’t need to explain himself. And yet you find yourself wanting to know more.
He smells of mandarin and spice, toasted sesame, red apple, and just a hint of walnut. Something between a tearoom and a workshop. A mix that shouldn’t really work – but with him it feels completely natural. You realize: he isn’t trying to be this way. He just is. Authentic to the core.
On the palate, he’s powerful – not with bluster, but with depth. There’s muscle here, but no vanity. More like a man who works hard every single day and never says a word about it. A handshake with substance. No frills. Instead: texture, juiciness, a fine, persistent mousse – like his gaze: direct, alert, with a smile that flashes briefly but lingers in your mind.
And yes, there’s a touch of patina. Something seasoned, assured – not old, but experienced. You sense he’s seen a few winters, not in comfort but through honest, hard work. This isn’t Champagne for show-offs. It’s Champagne for people who seek depth. For conversations that only get better with the second glass.
They say Prémice is the entry point into the world of Jules Brochet. But honestly? If this is the entry, I don’t even want to imagine the main act. Because this Champagne doesn’t feel like a warm-up. It stands on its own. Focused, elegant, and as effortlessly present as someone who never tried to belong – and precisely because of that, is impossible to ignore.
If he were a person, he’d be someone who learned early to take care of himself. Who walks his own path, even if no one follows. A man who doesn’t care to please – and that’s exactly why he does. Someone who doesn’t need the gods. But if they were around, they’d drink with him. And nod. Quietly.


